Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

While innovation affects company efficiency, research into service is scarce and lacks consensus. In retailing, in latest years, has aroused significant interest corporate academic world. This analyses retail experience from the perspective of marketing technological perspectives to comprehend its effect on satisfaction. The main goal this explore relationship between innovation, word-of-mouth satisfaction through three key constructs: brand store equity, customer value image. A total 315 clients grocery, apparel, furnishings electronics shops were covered for study which multiple regression was used. found that important shaping image, compared innovation. Simultaneously, shop image had biggest a very essential ingredient behaviour (WOM-Referral activity).